Image Sizing for ALL Social Media

Images and video are important on every social media post and for your overall branding strategy. Your audiences attention span continues to shrink, images and video are the main drivers of focus to your post.

Did you know, we process visual information 60,000 times faster than we do words? Visuals mixed with words increase the chances of engagement significantly. Visuals also lead customers to follow your call to action (CTA).

Your images should follow a mood board, a set and clearly defined style. The visuals themselves will vary depending on the content you are sharing. Infographics, quizzes, and custom made images can be attached and repurposed to enhance your social posts.

As you share visuals on each platform, its important to note that they render differently on each platform. I've put together a guide to help you resize your visuals to look their best on every platform. When you resize your images to fit appropriately, customers see the full image, and not a cropped version, and are more likely to stop and engage with your post.

Without further ado:

LinkedIn -

Banner image: 1584 x 396 | 4 MB maximum size

Profile Image: 400 x 400 | 10 MB maximum size

Cover Image: 1536 x 768

Shared Image: 350 pixels wide

Shared Link Preview: 180 x 110

Company Logo Image: 300 x 300 | 4 MB maximum size

Instagram -

Profile Image: 110 x 110

Image Thumbnail: 161 x 161

Shared Photos: 1080 x 1080

Shared videos: 1080 pixels wide

Instagram Stories: 1080 x 1920 | 4 MB maximum


Header Image: 1500 x 500 | 5 MB maximum

Profile Image: 400 x 400 | 2 MB maximum

In-Stream Image: 400 x 220


Cover Image: 820 x 312 (min. 400 x 150)

Profile Image: Must be greater than 180 x 180

Shared Post Image: 1200 x 630

Shared Link Preview Image: 1200 x 628

Event Image: 1920 x 1080

Happy posting!

If you need assistance building a social media mood board, building your brand, or social media content calendars made for your business - send me a message! The B Hive would be happy to assist you.

Mallory Riffel

Owner & Chief Strategist, B Hive Branding

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